Black Friday is coming up soon, but many stores like Amazon, Walmart, and Target have already started offering early deals.
What is Black Friday?
Black Friday is known as one of the biggest shopping events of the year. It takes place the day after Thanksgiving.
The term “Black Friday” started in the 1950s in Philadelphia to describe the busy shopping day, and later it became known across the country as the day when stores go from being “in the red” (losing money) to “in the black” (making a profit) because of high sales.
When is Black Friday 2025?
This year, Thanksgiving is on Thursday, November 27. That means Black Friday falls on Friday, November 28.
When Do Black Friday Sales Start?
Many stores now begin their Black Friday deals earlier and continue them for longer than just one day. Here are some details for the most popular retailers:
- Amazon
- Amazon’s Black Friday sale starts early on Thursday, November 20.
- Deals will keep appearing until Cyber Monday on December 1.
- Big discounts include up to 50% off on Amazon devices and up to 55% off top brands like Levi’s, Carhartt, Nike, Dyson, and KitchenAid.
- Walmart
- Early online-only deals run from November 25-27.
- Both online and in-store deals are available November 28-30.
- Discounts go up to 60% off on cookware, beauty products, toys, and clothing.
- Walmart+ annual membership is 50% off and includes extra perks.
- Walmart stores are closed on Thanksgiving but open at 6 a.m. on Black Friday.
- Target
- Target’s Black Friday deals begin online on Sunday, November 23.
- Early deals started November 2 and new deals appear each week through Christmas Eve.
- This week’s deals feature $20 Thanksgiving meals (feeds four), up to 40% off Christmas decorations, and up to 50% off toys, as well as deals on tech.
- Target is closed on Thanksgiving and opens at 6 a.m. on Black Friday.
- Best Buy
- Deals start on Thursday, November 20.
- More deals are added on November 21 and again on Black Friday.
- There are savings on Apple products, laptops, and TVs.
- Best Buy is closed on Thanksgiving, but open from 6 a.m. to 10 p.m. on Black Friday.
- Macy’s
- Macy’s started Black Friday sales as early as November 2.
- There are different sale events stretching from early November through November 30.
- Discounts include 40-50% off women’s shoes, 75% off fine jewelry, 50-60% off men’s coats, 20-40% off LEGO, and more.
- Macy’s is closed Thanksgiving Day and opens from 6 a.m. to 10 p.m. on Black Friday.
- Kohl’s
- Early access deals ran November 7–9.
- The main event goes from November 23–29.
- Offers include 15% off most items and $15 in Kohl’s Cash for every $50 spent.
- Discounts include 50% off toys and popular sports clothing brands, and about 60% off kitchen appliances.
- Kohl’s is closed on Thanksgiving and opens at 5 a.m. on Black Friday.
- Ulta
- Main Black Friday deals start online on November 22 at 8 p.m. CT (9 p.m. ET) and in stores November 23 at 11 a.m.
- Discounts include up to 40% off hair tools, 50% off select makeup brands, and 30-35% off other popular beauty products.
- Ulta is closed on Thanksgiving.
- Sephora
- Sephora’s Cyber Week starts on Monday, November 24, with early deals available on the app beginning November 22.
- Different beauty brands will be 30% off each day, with some products and fragrances up to 50% off.
- Sephora is mainly focusing on online deals for Black Friday, though they may have in-store discounts as well.
Tips for Shopping Black Friday
- Check store websites and ads for the latest deals and times.
- Many deals are now available both online and in-store, but the best prices might only be available for a limited time or in limited quantities.
- Sign up for store memberships or loyalty programs to get early access to certain deals and extra savings.
With so many retailers starting sales early, shoppers have more time to find the best bargains for holiday gifts in 2025.
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